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ZenithMedia The ROI Agency

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7th August 2022

You’ve Already Been to the Metaverse

1. What is the Metaverse? While the official dictionary definition of the Metaverse is “a virtual-reality space in which users can interact with a computer-generated environment and other users,” at its simplest,...

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29th July 2022

The Intersection of Content & Commerce

At a recent Zenith-sponsored roundtable, comms experts discussed how brands and agencies are providing customers with seamless, high-value experiences. PARTICIPANTS Kelly Kavanagh, U.S. commerce media director, GSK Sarah Henry, VP, content,...

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24th June 2022

Ethics Around Personal Identity

Putting Privacy First: Repairing Consumer Mistrust with Data Protection Practices In today’s climate, there is much debate over who should collect and “track” consumers online. As trust becomes the new currency,...

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7th November 2019

Morris Martin Joins Data and Tech Team

Morris Martin has been appointed EVP of Data, Intelligence, Technology and Engineering for Zenith, Moxie and MRY. Martin is responsible for setting the overall strategic vision for the team’s data and...

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21st January 2018

Is Iran The Next Big Opportunity Among Rising Ad Markets?

By Larissa Faw, MediaPost Over the next three years, Iran will add more ad dollars than any of the other countries included in Zenith’s third annual Thirty Rising Media Markets report....

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18th December 2017

Making sense of 2018 – what could technology bring?

By Tom Goodwin – 12 December 2017   Touching 2018 I’m very lucky, I’ve spent many months traveling the world, listening and observing. You get to see how the world is changing and the...

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13th December 2017

2018 is The Year Autoplay Video With Sound Dies

 By George Slefo. Published on December 13, 2017. Credit: courtneyk/iStock Mark it on your calendar: Come early 2018, autoplay video with sound will be killed off by browsers like Google Chrome and Microsoft Edge....

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12th December 2017

Zenith USA’s own Tom Goodwin is the #1 Voice in Marketing & Social Media on LinkedIn

LinkedIn Top Voices 2017: Marketing & Social Media These are the 10 must-know professionals examining everything from animojis to brand image. Professionals are signing up to join LinkedIn at a rate...

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10th December 2017

Tom Goodwin Talks Personalized Ads for LinkedIn Presents the Future: B2B Marketing Edition

"We're going to see much more personal, much more rich, much more intimate data – then we're going to combine that w/ the latest technology to serve much more personalized ads."...

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4th December 2017

Digital ROI catches up with fast-growing digital adspend

Advertisers feel the pressure from digital transformation Amid growing debate as to whether brands are overspending on digital media, Zenith research has found that the effectiveness of internet advertising has now...

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