1. What is the Metaverse? While the official dictionary definition of the Metaverse is “a virtual-reality space in which users can interact with a computer-generated environment and other users,” at its simplest,...
Read moreAt a recent Zenith-sponsored roundtable, comms experts discussed how brands and agencies are providing customers with seamless, high-value experiences. PARTICIPANTS Kelly Kavanagh, U.S. commerce media director, GSK Sarah Henry, VP, content,...
Read morePutting Privacy First: Repairing Consumer Mistrust with Data Protection Practices In today’s climate, there is much debate over who should collect and “track” consumers online. As trust becomes the new currency,...
Read moreMorris Martin has been appointed EVP of Data, Intelligence, Technology and Engineering for Zenith, Moxie and MRY. Martin is responsible for setting the overall strategic vision for the team’s data and...
Read moreBy Larissa Faw, MediaPost Over the next three years, Iran will add more ad dollars than any of the other countries included in Zenith’s third annual Thirty Rising Media Markets report....
Read moreBy Tom Goodwin – 12 December 2017 Touching 2018 I’m very lucky, I’ve spent many months traveling the world, listening and observing. You get to see how the world is changing and the...
Read moreBy George Slefo. Published on December 13, 2017. Credit: courtneyk/iStock Mark it on your calendar: Come early 2018, autoplay video with sound will be killed off by browsers like Google Chrome and Microsoft Edge....
Read moreLinkedIn Top Voices 2017: Marketing & Social Media These are the 10 must-know professionals examining everything from animojis to brand image. Professionals are signing up to join LinkedIn at a rate...
Read more"We're going to see much more personal, much more rich, much more intimate data – then we're going to combine that w/ the latest technology to serve much more personalized ads."...
Read moreAdvertisers feel the pressure from digital transformation Amid growing debate as to whether brands are overspending on digital media, Zenith research has found that the effectiveness of internet advertising has now...
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