Zenith today announced that Emerson J Sosa Ponce has been named Executive Vice President, Cultural Convergence, a new role. As head of Zenith’s Cultural Convergence Practice, Emerson will provide clients with culture-first...
Read more1. What is the Metaverse? While the official dictionary definition of the Metaverse is “a virtual-reality space in which users can interact with a computer-generated environment and other users,” at its simplest,...
Read moreAt a recent Zenith-sponsored roundtable, comms experts discussed how brands and agencies are providing customers with seamless, high-value experiences. PARTICIPANTS Kelly Kavanagh, U.S. commerce media director, GSK Sarah Henry, VP, content,...
Read morePutting Privacy First: Repairing Consumer Mistrust with Data Protection Practices In today’s climate, there is much debate over who should collect and “track” consumers online. As trust becomes the new currency,...
Read moreBy Larissa Faw, MediaPost Over the next three years, Iran will add more ad dollars than any of the other countries included in Zenith’s third annual Thirty Rising Media Markets report....
Read moreBy Tom Goodwin – 12 December 2017 Touching 2018 I’m very lucky, I’ve spent many months traveling the world, listening and observing. You get to see how the world is changing and the...
Read moreBy George Slefo. Published on December 13, 2017. Credit: courtneyk/iStock Mark it on your calendar: Come early 2018, autoplay video with sound will be killed off by browsers like Google Chrome and Microsoft Edge....
Read moreAdvertisers feel the pressure from digital transformation Amid growing debate as to whether brands are overspending on digital media, Zenith research has found that the effectiveness of internet advertising has now...
Read moreMedia buyer Zenith expects advertising spending on TV in the U.S. to fall 0.4% to $68.2 billion in 2018. According to Zenith, the $68.5 billion spent on TV advertising in 2017...
Read moreDigital’s share of media investment will continue to rise, with total online ad spend forecast to surpass $200bn next year, according to separate reports from two of the industry’s largest media...
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