Zenith Forecasts Drop In TV Ad Spending in U.S.
Media buyer Zenith expects advertising spending on TV in the U.S. to fall 0.4% to $68.2 billion in 2018. According to Zenith, the $68.5 billion spent on TV advertising in 2017...
Read moreGroupM and Zenith forecast digital’s continued rise, along with growing dominance of Facebook and Google
Digital’s share of media investment will continue to rise, with total online ad spend forecast to surpass $200bn next year, according to separate reports from two of the industry’s largest media...
Read moreAgency Forecasts: Look For Growth In The 4%-5% Range Next Year
by Larissa Faw , Steve McClellan (@mp_mcclellan) Expect some moderate growth in advertising in 2018. That growth will be boosted in part by big events like the Olympics and midterm political elections. Publicis Groupe’s...
Read moreZenith, Magna, GroupM: The Duopoly Will Capture Almost All Advertising Growth In 2018
by Alison Weissbrot // Monday, December 4th, 2017 – 1:00 am Digital advertising is growing, and big platforms like Google and Facebook continue to reap the profits. That’s the insight from global ad spend...
Read moreHeard at ONWARD: Contextual Marketing in the Intelligent Future
Yext ONWARD 17 Contextual marketing is about delivering the right content in the right moment. ONWARD 17 welcomed Tom Goodwin (EVP, Head of Innovation, Zenith Media), Tom Kenney (President & CEO,...
Read moreWhat if the real disruptive innovation was simplicity?
by Tom Goodwin Published on November 27, 2017 If I am honest, I don’t think a lot of innovation is done with consumers in mind and I understand why. If we continue...
Read moreHear What Voice Means for Brands
BY TOM GOODWIN NOVEMBER 13, 2017 PUBLICIS MEDIA ARCHIVES If a picture paints 1,000 words, how long will it take for Alexa to reel off my flight search results? Is that better than seeing...
Read moreIt’s time to break free from the digital ‘spiral of decline’ and get creative
By Tom Goodwin, 02 November 2017 Tom Goodwin is the New York-based executive vice president and head of innovation at Zenith Media. A self-styled industry provocateur and commentator on the future of marketing...
Read moreOK Google: how can you help innovate the shopper experience?
By Mark Sibborn, 23 October 2017 You are watching Sense 8 on Netflix and hear a track in a nightclub scene you love. No idea what it is? Pause, scan back and pull...
Read moreGlobal Smartphone Ownership Rising To 63%, Zenith Study Says
Mobile share of ad spending 26% in U.S. By Jon Lafayette Worldwide smart-phone ownership, which is transforming the way advertisers communicate with consumers, will continue to expand in 2018, according to a...
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