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4th December 2017

Zenith Forecasts Drop In TV Ad Spending in U.S.

Media buyer Zenith expects advertising spending on TV in the U.S. to fall 0.4% to $68.2 billion in 2018. According to Zenith, the $68.5 billion spent on TV advertising in 2017...

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4th December 2017

GroupM and Zenith forecast digital’s continued rise, along with growing dominance of Facebook and Google

Digital’s share of media investment will continue to rise, with total online ad spend forecast to surpass $200bn next year, according to separate reports from two of the industry’s largest media...

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4th December 2017

Agency Forecasts: Look For Growth In The 4%-5% Range Next Year

by Larissa Faw , Steve McClellan (@mp_mcclellan) Expect some moderate growth in advertising in 2018. That growth will be boosted in part by big events like the Olympics and midterm political elections.   Publicis Groupe’s...

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4th December 2017

Zenith, Magna, GroupM: The Duopoly Will Capture Almost All Advertising Growth In 2018

by Alison Weissbrot // Monday, December 4th, 2017 – 1:00 am Digital advertising is growing, and big platforms like Google and Facebook continue to reap the profits. That’s the insight from global ad spend...

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28th November 2017

Heard at ONWARD: Contextual Marketing in the Intelligent Future

Yext ONWARD 17 Contextual marketing is about delivering the right content in the right moment. ONWARD 17 welcomed Tom Goodwin (EVP, Head of Innovation, Zenith Media), Tom Kenney (President & CEO,...

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27th November 2017

What if the real disruptive innovation was simplicity?

by Tom Goodwin Published on November 27, 2017 If I am honest, I don’t think a lot of innovation is done with consumers in mind and I understand why. If we continue...

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13th November 2017

Hear What Voice Means for Brands

BY TOM GOODWIN  NOVEMBER 13, 2017 PUBLICIS MEDIA ARCHIVES If a picture paints 1,000 words, how long will it take for Alexa to reel off my flight search results?  Is that better than seeing...

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2nd November 2017

It’s time to break free from the digital ‘spiral of decline’ and get creative

By Tom Goodwin, 02 November 2017 Tom Goodwin is the New York-based executive vice president and head of innovation at Zenith Media. A self-styled industry provocateur and commentator on the future of marketing...

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23rd October 2017

OK Google: how can you help innovate the shopper experience?

By Mark Sibborn, 23 October 2017 You are watching Sense 8 on Netflix and hear a track in a nightclub scene you love. No idea what it is? Pause, scan back and pull...

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16th October 2017

Global Smartphone Ownership Rising To 63%, Zenith Study Says

Mobile share of ad spending 26% in U.S.  By Jon Lafayette Worldwide smart-phone ownership, which is transforming the way advertisers communicate with consumers, will continue to expand in 2018, according to a...

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