Iran leads adspend growth in Zenith’s 30 rising markets
Over the next three years, Iran will add more ad dollars than any of the other countries included in Zenith’s Thirty...
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Digital ROI catches up with fast-growing digital adspend
Advertisers feel the pressure from digital transformation Amid growing debate as to whether brands are overspending on digital media, Zenith research...
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67% of digital display to be sold programmatically by 2019
Two thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, up from 59% in 2017, according...
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Smartphone penetration to reach 66% in 2018
In 2018, 66% of individuals in 52 key countries* will own a smartphone, up from 63% in 2017 and 58% in...
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Innovative digital formats to drive global ad growth to 2019
Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the growth...
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Mobile devices to lift online video viewing by 20% in 2017
Online video viewing will rise 20% in 2017, according to Zenith’s Online Video Forecasts 2017, published today. Global consumers will spend...
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Stacey Shelly Joins Zenith as EVP and Global Client Lead
Stacey Shelly Joins Zenith as EVP and Global Client Lead Key hire to help spearhead new integrated ROI+ approach for iconic...
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Underlying growth in global adspend strengthens in 2017
Underlying growth in global adspend strengthens in 2017 Global advertising expenditure will grow 4.2% to US$559bn in 2017, according to...
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Media & entertainment brands most confident about business growth
Advertisers in the media & entertainment category are most confident about seeing business growth in their category this year. They are...
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Top 30 Global Media Owners 2017
Google and Facebook now control 20% of global adspend Google and Facebook together accounted for 20% of global advertising expenditure...
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