Zenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity, proposition and platforms. Led by Zenith’s Global Brand President, Vittorio Bonori, the move...
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Retail is becoming a world of extremes. Brands either need to remove complexity and make the process as simple as possible, or add it in to create a “delightful” experience, says...
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Nickie Scriven, currently Managing Director of Zenith Melbourne, has been appointed CEO of Zenith Australia. In this newly created role, Scriven will be responsible for driving growth and innovation of the...
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Zenith has published the second edition of its Global Intelligence magazine, which provides data, insights and commentary on key areas of media communications. Published quarterly, Global Intelligence leads with a summary...
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Following a competitive pitch, the Singapore Tourism Board has appointed Zenith, part of Publicis Media, as agency of record to manage its global media planning and buying business, replacing the incumbent...
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Radical automation of media set to change the way industry optimises digital Zenith has developed ground-breaking automation of digital planning that delivers significant improvement in effectiveness for marketers and is...
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