Nickie Scriven, currently Managing Director of Zenith Melbourne, has been appointed CEO of Zenith Australia. In this newly created role, Scriven will be responsible for driving growth and innovation of the Zenith media brand nationally.

Scriven joined Zenith in 2014 as Melbourne Managing Director, and was previously Head of Marketing and Brand at Australian Super. A marketer with more than 18 years’ experience, Scriven has worked with Budding Enterprises Australia, National Australia Bank and News Limited in senior marketing, sales and strategy roles. She has also established her own marketing consultancy business working with many small and medium sized businesses.

Publicis Media has also appointed Toby Barbour, the current Managing Director of Starcom Sydney, as CEO of Starcom Australia and Sue Squillace, the current Managing Director of Mediavest | Spark Sydney as CEO of Mediavest| Spark.

“The appointment of Toby, Nickie and Sue to spearhead our new leadership team for Starcom, Zenith and Mediavest represents another important pillar in Publicis Media’s transformation and momentum. As a brand-led organisation, the CEOs will drive growth and innovation in our business and for our clients.”

Matt James, CEO, Publicis Media ANZ  


“I am really looking forward to continuing the great momentum we have at Zenith, fuelled by the wins of ALDI and Tennis Australia last year. The role of media agencies is as important as ever and Zenith drives open, strategic and collaborative partnerships with our clients and the media. As the ROI agency, we need to help our clients navigate an ever-complex media environment. To do this we have to be true partners that behave as an extension of their business. I look forward to leading our amazing people to deliver on this promise, with an open mind, integrity and transparency.”

Nickie Scriven, CEO, Zenith  

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