Yext ONWARD 17

Contextual marketing is about delivering the right content in the right moment. ONWARD 17 welcomed Tom Goodwin (EVP, Head of Innovation, Zenith Media), Tom Kenney (President & CEO, Verve), and Andy Harding (Chief Customer Officer, Mothercare and Yext Advisor) who discussed the technologies and tactics brands are using to become smarter about how they attract and interact with customers.

In looking at today’s trends, to deliver the right content at the right time, artificial intelligence is climbing to new heights. During the panel, Harding noted that as a marketer, “you should see AI as a personal assistant. It is a method of connecting you to a brand.”

Tom Goodwin, Zenith USA’s EVP and Head of Innovation explained why we’ll always have screens: “Voice is a fantastic way to do inputs, and it’s an absolutely terrible way to get outputs.”

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