Zenith Downgrades Global, NA, Ad Growth Outlook
Zenith Downgrades Global, NA, Ad Growth Outlook by Larissa Faw , June 19, 2017 Global advertising expenditure will grow only 4.2% to $559 billion in 2017, down from 4.8% growth in 2016,...
Read moreNielsen Signs New Local Ratings Deal With Zenith
Nielsen Signs New Local Ratings Deal With Zenith by Jon Lafayette Media agency Zenith signed an agreement renewing its access to Nielsen’s local television ratings data. Nielsen is battling comScore in providing...
Read moreZenith And Magna: Total Ad Spend Growth May Be Soft, But Mobile, Search And Social Are Superstars
Zenith And Manga: Total Ad Spend Growth May Be Soft, But Mobile, Search And Social Are Superstars by Kelly Liyakasa // Monday, June 19th, 2017 There’s no more US presidential election or splashy Summer...
Read moreCynopsisMedia Presents: Summer Lifestyle Special Report
CynopsisMedia Presents: Summer Lifestyle Special Report by Cathy Applefeld Olson Summer Lifestyle Special Report Whether it’s summer in the city or a holiday in the sun, the forecast is bright for...
Read moreHow LinkedIn became the ad industry’s favorite tool for self promotion
How LinkedIn became the ad industry’s favorite tool for self promotion by Tanya Dua on June 15, 2017 The rise of social media has thrust personal branding into the mainstream. And while many...
Read moreThese 12 Media Agency Execs Set the Bar for Smart, Innovative Work in 2016
Zenith’s Helen Lin named an Adweek Media All-Star! by Katie Richards As a leader in the digital media space, Helen Lin moves at 100 miles a minute—and texts even faster—so...
Read more21st Century Fox Finished Bulk of Media Agency Review After a Year
Zenith retains a majority of media business in the U.S. for 21st Century Fox. by Alexandra Bruell Entertainment titan 21st Century Fox has selected a handful of media agencies to...
Read moreNBC Says Ad Olympic Sales Top $1.2B
Zenith’s Neil Vendetti, President, Investment, predicts high viewership for the Olympics. By Jon Lafayette NBC says its national ad sales for the Olympic Games from Rio have topped $1.2 billion. The number...
Read moreGlobal ad spend strengthens on U.S. demand: Zenith
Spending on global advertising will grow by a better-than-expected 4.4 percent this year, led by the United States. Reporting by Kate Holton; Editing by Elaine Hardcastle LONDON (Reuters) – Spending...
Read moreCongrats to Zenith’s Cynopsis Media Rising Star and HR Award Winners!
Jenny Sun, Supervisor, Zenith Programmatic, is a Cynopsis Rising Star Award winner and Tiffany Francis, SVP, Talent, is a Cynopsis HR Award winner! Many of the best and brightest in the...
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