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Mobile Dominates Internet Ad Spend

by Larissa Faw , October 16 2017 Advertisers need to treat the internet not as mobile-first, but mobile-dominated. More than half (53%) of all internet ad spend will go to ads viewed on...

The Next Chapter in Reality.

by Tom Goodwin, Forbes Contributor Opinions expressed by Forbes Contributors are their own. Up until this point we’ve only ever known screens that got smaller and that we got closer to,...

WATCH: Our CEO Sean Reardon chats with LinkedIn about why retaining talent was a trend at Advertising Week

Why digital isn’t working

By Tom Goodwin – 02 October 2017 The fastest growing, and by far the largest media channel, in 2017 isn’t mobile or social, it’s electrical media. Worth more than a whopping $500bn in 2017,...

Young Sheldon and The Good Doctor Are Among the New Fall Shows Buyers Like Most

But they won’t be watching 9JKL By Jason Lynch Ten Days in the Valley, The Good Doctor and Young Sheldon get a thumbs up from buyers, who didn’t like 9JKL. Sources: ABC,...

Three Zenith US employees are honored as Cynopsis Rising Stars

Congratulations to Zenith’s own Cynopsis Rising Stars, who were honored during the 3rd annual Cynopsis Rising Star Awards. Meredith Nelson, Supervisor, Strategy – Zenith Chicago Danielle Fabrizio, VP, Data & Platform...

Publicis Groupe’s Zenith and Moxie Hire Saatchi Vet Jennifer Randolph as Head of Talent

By Erik Oster on Sep. 14, 2017 Zenith U.S. and Moxie hired Jennifer Randolph as senior vice president of talent. Randolph will report jointly to Zenith U.S. and Moxie CEO Sean Reardon and Publicis Media Americas chief...

Zenith welcomes new Head of Talent, Jennifer Randolph

Zenith US and Moxie Jennifer Randolph has joined as senior vice president of talent, Zenith US and Moxie. Most recently working as a private consultant on organizational diversity and inclusion programs,...

One Year After Calling on Agency Partners to Be More Diverse, Verizon CMO Shares the Results

Diego Scotti on new hires and Verizon’s Ad Fellows program, which kicks off today By Katie Richards Verizon CMO talks diversity and the launch of a new program for recent graduates called...

Tom Goodwin: Ecommerce has been democratised – now anyone can sell anything

Anyone with a credit card and an idea can build an ecommerce businesss using low-cost global suppliers, knocking down the barriers to entry that were once brands’ greatest assets. By Tom Goodwin 7...