Zenith has published the second edition of its Global Intelligence magazine, which provides data, insights and commentary on key areas of media communications.
Published quarterly, Global Intelligence leads with a summary of Zenith’s latest Advertising Expenditure Forecasts and provides essential information and advice for marketers in three broad areas: marketing technology, digital channels, and specific advertising categories.
With contributions from Zenith leaders and experts from Publicis Media Practices, each issue covers a wide range of essential topics. This one looks at advertising in a post-Brexit UK, Artificial Intelligence in marketing, social stories and the importance of ad verification, among other subjects.
