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ZOProfile Zenith
news | 20th August 2017

Mobile Games Rethink Ads: Roadblock or Reward

By Sarah E. Needleman Published August 20, 2017 Four years after it stopped putting ads in its mobile videogames because it suspected they were too disruptive, King Digital is testing them again...

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ZOProfile Zenith
news | 11th August 2017

Your smartphone is 2017’s version of a tamagotchi

written by Tom Goodwin // EVP of Innovation, Zenith Media August 11, 2017 It was never meant to be this way. At first we started checking on them as we waited...

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ZOProfile Zenith
news | 7th August 2017

Tom Goodwin: The future of retail is everything being shoppable

In the second of three articles on the future of retail, Zenith USA’s head of innovation Tom Goodwin says marketers must get used to everything being a ‘shoppable layer’ of retail, placing...

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ZOProfile Zenith
news | 18th July 2017

Roaring success for India’s Innovation run

By: Meghna Sharma | New Delhi | Published: July 18, 2017 2:19 AM The desire for appreciation and being awarded is global. The creative industry, which sees numerous award shows throughout the year, has...

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ZOProfile Zenith
news | 17th July 2017

Mobile Online Video Viewing Will Soar 35% This Year

Mobile Online Video Viewing Will Soar 35% This Year by Larissa Faw Viewers will spend an average of 47.4 minutes a day watching videos online this year, up from 39.6 minutes in...

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ZOProfile Zenith
news | 17th July 2017

Mobile devices to lift online video viewing by 20% in 2017

Online video viewing will rise 20% in 2017, according to Zenith’s Online Video Forecasts 2017, published today. Global consumers will spend an average of 47.4 minutes a day viewing videos online...

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ZOProfile Zenith
news | 7th July 2017

WATCH: The Uber of car rental, or the Airbnb of cars? Tom Goodwin & Michelle Makori discuss an exciting new business model

The Uber of car rental, or the Airbnb of cars? @tomfgoodwin & @MichelleMakori discuss an exciting new business model pic.twitter.com/Q4Nk3DqXxJ — i24NEWS English (@i24NEWS_EN) July 8, 2017

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ZOProfile Zenith
news | 29th June 2017

Stacey Shelly Joins Zenith as EVP and Global Client Lead

Stacey Shelly Joins Zenith as EVP and Global Client Lead Key hire to help spearhead new integrated ROI+ approach for iconic Coty brands in key markets Stacey Shelly has joined Zenith...

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ZOProfile Zenith
news | 29th June 2017

Stacey Shelly joins Zenith as EVP and global client lead to cover Coty business

Stacey Shelly has joined Zenith, part of Publicis Media, as executive vice-president and global client lead, focusing on Zenith’s worldwide Coty Consumer Beauty business. by Kyle O’Brien, June 29, 2017   In this role, Shelly will lead the...

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ZOProfile Zenith
news | 29th June 2017

Stacey Shelly Departs BBDO For Zenith To Lead Coty Business

Stacey Shelly Departs BBDO for Zenith To Lead Coty Business by Larissa Faw , June 29, 2017 Zenith has appointed Stacey Shelly as EVP/global client lead focusing on the worldwide Coty global consumer-beauty...

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