Mobile Dominates Internet Ad Spend
by Larissa Faw , October 16 2017 Advertisers need to treat the internet not as mobile-first, but mobile-dominated. More than half (53%) of all internet ad spend will go to ads viewed on...
Read moreby Larissa Faw , October 16 2017 Advertisers need to treat the internet not as mobile-first, but mobile-dominated. More than half (53%) of all internet ad spend will go to ads viewed on...
Read moreby Tom Goodwin, Forbes Contributor Opinions expressed by Forbes Contributors are their own. Up until this point we’ve only ever known screens that got smaller and that we got closer to,...
Read moreBy Tom Goodwin – 02 October 2017 The fastest growing, and by far the largest media channel, in 2017 isn’t mobile or social, it’s electrical media. Worth more than a whopping $500bn in 2017,...
Read moreBut they won’t be watching 9JKL By Jason Lynch Ten Days in the Valley, The Good Doctor and Young Sheldon get a thumbs up from buyers, who didn’t like 9JKL. Sources: ABC,...
Read moreCongratulations to Zenith’s own Cynopsis Rising Stars, who were honored during the 3rd annual Cynopsis Rising Star Awards. Meredith Nelson, Supervisor, Strategy – Zenith Chicago Danielle Fabrizio, VP, Data & Platform...
Read moreBy Erik Oster on Sep. 14, 2017 Zenith U.S. and Moxie hired Jennifer Randolph as senior vice president of talent. Randolph will report jointly to Zenith U.S. and Moxie CEO Sean Reardon and Publicis Media Americas chief...
Read moreZenith US and Moxie Jennifer Randolph has joined as senior vice president of talent, Zenith US and Moxie. Most recently working as a private consultant on organizational diversity and inclusion programs,...
Read moreSocial media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the growth in global advertising. Between 2016 and 2019 they will drive...
Read moreDiego Scotti on new hires and Verizon’s Ad Fellows program, which kicks off today By Katie Richards Verizon CMO talks diversity and the launch of a new program for recent graduates called...
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