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news | 16th October 2017

Mobile Dominates Internet Ad Spend

by Larissa Faw , October 16 2017 Advertisers need to treat the internet not as mobile-first, but mobile-dominated. More than half (53%) of all internet ad spend will go to ads viewed on...

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ZOProfile Zenith
news | 4th October 2017

The Next Chapter in Reality.

by Tom Goodwin, Forbes Contributor Opinions expressed by Forbes Contributors are their own. Up until this point we’ve only ever known screens that got smaller and that we got closer to,...

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ZOProfile Zenith
news | 2nd October 2017

WATCH: Our CEO Sean Reardon chats with LinkedIn about why retaining talent was a trend at Advertising Week

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ZOProfile Zenith
news | 2nd October 2017

Why digital isn’t working

By Tom Goodwin – 02 October 2017 The fastest growing, and by far the largest media channel, in 2017 isn’t mobile or social, it’s electrical media. Worth more than a whopping $500bn in 2017,...

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ZOProfile Zenith
news | 26th September 2017

Young Sheldon and The Good Doctor Are Among the New Fall Shows Buyers Like Most

But they won’t be watching 9JKL By Jason Lynch Ten Days in the Valley, The Good Doctor and Young Sheldon get a thumbs up from buyers, who didn’t like 9JKL. Sources: ABC,...

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ZOProfile Zenith
news | 20th September 2017

Three Zenith US employees are honored as Cynopsis Rising Stars

Congratulations to Zenith’s own Cynopsis Rising Stars, who were honored during the 3rd annual Cynopsis Rising Star Awards. Meredith Nelson, Supervisor, Strategy – Zenith Chicago Danielle Fabrizio, VP, Data & Platform...

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ZOProfile Zenith
news | 14th September 2017

Publicis Groupe’s Zenith and Moxie Hire Saatchi Vet Jennifer Randolph as Head of Talent

By Erik Oster on Sep. 14, 2017 Zenith U.S. and Moxie hired Jennifer Randolph as senior vice president of talent. Randolph will report jointly to Zenith U.S. and Moxie CEO Sean Reardon and Publicis Media Americas chief...

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ZOProfile Zenith
news | 13th September 2017

Zenith welcomes new Head of Talent, Jennifer Randolph

Zenith US and Moxie Jennifer Randolph has joined as senior vice president of talent, Zenith US and Moxie. Most recently working as a private consultant on organizational diversity and inclusion programs,...

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ZOProfile Zenith
news | 11th September 2017

Innovative digital formats to drive global ad growth to 2019

Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the growth in global advertising. Between 2016 and 2019 they will drive...

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ZOProfile Zenith
news | 11th September 2017

One Year After Calling on Agency Partners to Be More Diverse, Verizon CMO Shares the Results

Diego Scotti on new hires and Verizon’s Ad Fellows program, which kicks off today By Katie Richards Verizon CMO talks diversity and the launch of a new program for recent graduates called...

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