• Home
  • About Us
    • Who We Are
    • What We Believe
    • What We Do
  • Our Work
  • Insights & Intelligence
    • Insights
    • Global Intelligence
  • News
    • Press Releases
    • Media Coverage
  • Our People
    • Our Leaders
    • Our Culture
    • Our Opportunities
    • Agency Forecasts: Look For Growth In The 4%-5% Range Next Year
  • Careers
  • Contact
    • Get In Touch
    • Locations
ZenithMedia The ROI Agency
ThinkingBig

ArchiveZenith

ZOProfile Zenith
news | 4th December 2017

Agency Forecasts: Look For Growth In The 4%-5% Range Next Year

by Larissa Faw , Steve McClellan (@mp_mcclellan) Expect some moderate growth in advertising in 2018. That growth will be boosted in part by big events like the Olympics and midterm political elections.   Publicis Groupe’s...

Read more
ZOProfile Zenith
news | 4th December 2017

Zenith, Magna, GroupM: The Duopoly Will Capture Almost All Advertising Growth In 2018

by Alison Weissbrot // Monday, December 4th, 2017 – 1:00 am Digital advertising is growing, and big platforms like Google and Facebook continue to reap the profits. That’s the insight from global ad spend...

Read more
ZOProfile Zenith
news | 28th November 2017

Heard at ONWARD: Contextual Marketing in the Intelligent Future

Yext ONWARD 17 Contextual marketing is about delivering the right content in the right moment. ONWARD 17 welcomed Tom Goodwin (EVP, Head of Innovation, Zenith Media), Tom Kenney (President & CEO,...

Read more
ZOProfile Zenith
news | 27th November 2017

What if the real disruptive innovation was simplicity?

by Tom Goodwin Published on November 27, 2017 If I am honest, I don’t think a lot of innovation is done with consumers in mind and I understand why. If we continue...

Read more
ZOProfile Zenith
news | 20th November 2017

67% of digital display to be sold programmatically by 2019

Two thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, up from 59% in 2017, according to Zenith’s Programmatic Marketing Forecasts, published today. The value of...

Read more
ZOProfile Zenith
news | 13th November 2017

Hear What Voice Means for Brands

BY TOM GOODWIN  NOVEMBER 13, 2017 PUBLICIS MEDIA ARCHIVES If a picture paints 1,000 words, how long will it take for Alexa to reel off my flight search results?  Is that better than seeing...

Read more
ZOProfile Zenith
news | 2nd November 2017

It’s time to break free from the digital ‘spiral of decline’ and get creative

By Tom Goodwin, 02 November 2017 Tom Goodwin is the New York-based executive vice president and head of innovation at Zenith Media. A self-styled industry provocateur and commentator on the future of marketing...

Read more
ZOProfile Zenith
news | 23rd October 2017

OK Google: how can you help innovate the shopper experience?

By Mark Sibborn, 23 October 2017 You are watching Sense 8 on Netflix and hear a track in a nightclub scene you love. No idea what it is? Pause, scan back and pull...

Read more
ZOProfile Zenith
news | 16th October 2017

Smartphone penetration to reach 66% in 2018

In 2018, 66% of individuals in 52 key countries* will own a smartphone, up from 63% in 2017 and 58% in 2016, according to Zenith’s Mobile Advertising Forecasts 2017, published today....

Read more
ZOProfile Zenith
news | 16th October 2017

Global Smartphone Ownership Rising To 63%, Zenith Study Says

Mobile share of ad spending 26% in U.S.  By Jon Lafayette Worldwide smart-phone ownership, which is transforming the way advertisers communicate with consumers, will continue to expand in 2018, according to a...

Read more
    < 1 2 3 4 … 7 >
Who We Are

Find out more...

Our Work

Find out more...

Our People

Find out more...

  • About Us
    • Who We Are
    • What We Do
    • What We Believe
  • Our Work
    • Case Studies
  • Insights & Intelligence
    • Insights
    • Global Intelligence
  • News
    • Media Coverage
    • Press Releases
  • Our People
    • Our Leaders
    • Our Culture
    • Our Opportunities
    • Careers
  • Contact
    • Get In Touch
    • Locations
Connect with us
  •   
  •   
  •   
  •   

Part of Publicis Media

© 2022 Zenith

  • Cookies
  • Privacy
Web Design by TWK