By Sarah E. Needleman Published August 20, 2017 Four years after it stopped putting ads in its mobile videogames because it suspected they were too disruptive, King Digital is testing them again...
Read morewritten by Tom Goodwin // EVP of Innovation, Zenith Media August 11, 2017 It was never meant to be this way. At first we started checking on them as we waited...
Read moreIn the second of three articles on the future of retail, Zenith USA’s head of innovation Tom Goodwin says marketers must get used to everything being a ‘shoppable layer’ of retail, placing...
Read moreBy: Meghna Sharma | New Delhi | Published: July 18, 2017 2:19 AM The desire for appreciation and being awarded is global. The creative industry, which sees numerous award shows throughout the year, has...
Read moreMobile Online Video Viewing Will Soar 35% This Year by Larissa Faw Viewers will spend an average of 47.4 minutes a day watching videos online this year, up from 39.6 minutes in...
Read moreThe Uber of car rental, or the Airbnb of cars? @tomfgoodwin & @MichelleMakori discuss an exciting new business model pic.twitter.com/Q4Nk3DqXxJ — i24NEWS English (@i24NEWS_EN) July 8, 2017
Read moreStacey Shelly has joined Zenith, part of Publicis Media, as executive vice-president and global client lead, focusing on Zenith’s worldwide Coty Consumer Beauty business. by Kyle O’Brien, June 29, 2017 In this role, Shelly will lead the...
Read moreStacey Shelly Departs BBDO for Zenith To Lead Coty Business by Larissa Faw , June 29, 2017 Zenith has appointed Stacey Shelly as EVP/global client lead focusing on the worldwide Coty global consumer-beauty...
Read moreZenith Downgrades Global, NA, Ad Growth Outlook by Larissa Faw , June 19, 2017 Global advertising expenditure will grow only 4.2% to $559 billion in 2017, down from 4.8% growth in 2016,...
Read moreNielsen Signs New Local Ratings Deal With Zenith by Jon Lafayette Media agency Zenith signed an agreement renewing its access to Nielsen’s local television ratings data. Nielsen is battling comScore in providing...
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