by Larissa Faw , Steve McClellan (@mp_mcclellan) Expect some moderate growth in advertising in 2018. That growth will be boosted in part by big events like the Olympics and midterm political elections. Publicis Groupe’s...
Read moreby Alison Weissbrot // Monday, December 4th, 2017 – 1:00 am Digital advertising is growing, and big platforms like Google and Facebook continue to reap the profits. That’s the insight from global ad spend...
Read moreYext ONWARD 17 Contextual marketing is about delivering the right content in the right moment. ONWARD 17 welcomed Tom Goodwin (EVP, Head of Innovation, Zenith Media), Tom Kenney (President & CEO,...
Read moreby Tom Goodwin Published on November 27, 2017 If I am honest, I don’t think a lot of innovation is done with consumers in mind and I understand why. If we continue...
Read moreBY TOM GOODWIN NOVEMBER 13, 2017 PUBLICIS MEDIA ARCHIVES If a picture paints 1,000 words, how long will it take for Alexa to reel off my flight search results? Is that better than seeing...
Read moreBy Tom Goodwin, 02 November 2017 Tom Goodwin is the New York-based executive vice president and head of innovation at Zenith Media. A self-styled industry provocateur and commentator on the future of marketing...
Read moreBy Mark Sibborn, 23 October 2017 You are watching Sense 8 on Netflix and hear a track in a nightclub scene you love. No idea what it is? Pause, scan back and pull...
Read moreMobile share of ad spending 26% in U.S. By Jon Lafayette Worldwide smart-phone ownership, which is transforming the way advertisers communicate with consumers, will continue to expand in 2018, according to a...
Read moreby Larissa Faw , October 16 2017 Advertisers need to treat the internet not as mobile-first, but mobile-dominated. More than half (53%) of all internet ad spend will go to ads viewed on...
Read moreby Tom Goodwin, Forbes Contributor Opinions expressed by Forbes Contributors are their own. Up until this point we’ve only ever known screens that got smaller and that we got closer to,...
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