Our colleagues at Publicis Media have released a Trends and Insights report on last week’s Mobile World Congress in Barcelona.

With nearly 110,000 attendees this year, Mobile World Congress is the world’s largest gathering for the mobile industry. It includes a robust conference programme featuring keynotes and discussions, and a show floor providing a first-hand look at how mobile products, services and trends are transforming consumers’ lives and businesses’ potential.

The Mobile World Congress Trends & Insights Report identifies the most important trends evident at the show, such as data personalization, the world of 5G, and technologies such as AR, VR, AI, chatbots and more. It shares key quotes from conference sessions and lists six of the coolest products on the show floor.

Please download your copy of the report here.

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