Over the next three years, Iran will add more ad dollars than any of the other countries included in Zenith’s Thirty Rising Media Markets report, published today. Zenith predicts that adspend...
Read moreAdvertisers feel the pressure from digital transformation Amid growing debate as to whether brands are overspending on digital media, Zenith research has found that the effectiveness of internet advertising has now...
Read moreTwo thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, up from 59% in 2017, according to Zenith’s Programmatic Marketing Forecasts, published today. The value of...
Read moreIn 2018, 66% of individuals in 52 key countries* will own a smartphone, up from 63% in 2017 and 58% in 2016, according to Zenith’s Mobile Advertising Forecasts 2017, published today....
Read moreSocial media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the growth in global advertising. Between 2016 and 2019 they will drive...
Read moreOnline video viewing will rise 20% in 2017, according to Zenith’s Online Video Forecasts 2017, published today. Global consumers will spend an average of 47.4 minutes a day viewing videos online...
Read moreStacey Shelly Joins Zenith as EVP and Global Client Lead Key hire to help spearhead new integrated ROI+ approach for iconic Coty brands in key markets Stacey Shelly has joined Zenith...
Read moreUnderlying growth in global adspend strengthens in 2017 Global advertising expenditure will grow 4.2% to US$559bn in 2017, according to Zenith’s new Advertising Expenditure Forecasts, published today. That’s down from...
Read moreAdvertisers in the media & entertainment category are most confident about seeing business growth in their category this year. They are closely followed by advertisers in pharmaceuticals & healthcare. This is...
Read moreGoogle and Facebook now control 20% of global adspend Google and Facebook together accounted for 20% of global advertising expenditure across all media in 2016, up from 11% in 2012,...
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