Mitch Scharf Joins Zenith as Managing Director
Mitch Scharf Joins Zenith as Managing Director to Lead the Atlanta Office Atlanta, May 1, 2017 – Mitch Scharf has joined Zenith as Managing Director of its Atlanta office, in...
Read moreMitch Scharf Joins Zenith as Managing Director to Lead the Atlanta Office Atlanta, May 1, 2017 – Mitch Scharf has joined Zenith as Managing Director of its Atlanta office, in...
Read moreMac Hagel Rejoins Zenith as EVP to Run West Coast Operations in the U.S. LOS ANGELES – Mac Hagel, rejoins Zenith as Executive Vice President, Managing Director – West. Mac...
Read moreUS, China and Japan to drive recovery in luxury adspend Expenditure on luxury advertising will rise by 2.9% in 2017, recovering from a 0.5% contraction in 2016, according to the...
Read moreZenith has unveiled 10 trends that show how artificial intelligence will help to power the consumer journey in 2017, driving engagement opportunities and effectiveness for marketers. Artificial intelligence is the...
Read moreGlobal advertising expenditure in social media will grow 72% between 2016 and 2019, rising from US$29bn to US$50bn, according to Zenith’s new Advertising Expenditure Forecasts, published today. Social media advertising will...
Read moreProgrammatic advertising will grow 31% in 2017, faster than all other digital channels, according to Zenith’s Programmatic Marketing Forecasts, published today. This report, which covers 41 key advertising markets, estimates that...
Read moreMobile devices will account for 75% of global internet use next year, according to Zenith’s new Mobile Advertising Forecasts, published today. The mobile proportion of internet use has increased rapidly, from...
Read moreFollowing a competitive pitch, Zenith (part of Publicis Groupe) has been appointed as global media agency for Edrington’s Regional Power Brands, which include The Famous Grouse Blended Scotch Whisky, Cutty Sark...
Read moreZenith to Lead the Assignment Spanning New Coty Portfolio* Coty has appointed Publicis Media as its lead media agency globally. Publicis Media’s Zenith will lead the assignment which will include the...
Read moreGlobal advertising expenditure will grow 4.4% this year to reach US$539bn, ahead of the 4.1% previously forecast in June, according to Zenith’s new Advertising Expenditure Forecasts, published today. Advertising expenditure will...
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