Top 30 Global Media Owners 2017
Google and Facebook now control 20% of global adspend Google and Facebook together accounted for 20% of global advertising expenditure...
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Mitch Scharf Joins Zenith as Managing Director
Mitch Scharf Joins Zenith as Managing Director to Lead the Atlanta Office Atlanta, May 1, 2017 – Mitch Scharf has...
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Mac Hagel Zenith West Coast Exec
Mac Hagel Rejoins Zenith as EVP to Run West Coast Operations in the U.S. LOS ANGELES – Mac Hagel, rejoins...
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Luxury adspend forecasts
US, China and Japan to drive recovery in luxury adspend Expenditure on luxury advertising will rise by 2.9% in 2017,...
read moreZenith unveils 10 artificial intelligence trends for marketers
Zenith has unveiled 10 trends that show how artificial intelligence will help to power the consumer journey in 2017, driving engagement...
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Social media ads to hit US$50bn in 2019, catching up with newspapers
Global advertising expenditure in social media will grow 72% between 2016 and 2019, rising from US$29bn to US$50bn, according to Zenith’s...
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Programmatic ads to grow 31% in 2017, ahead of all other channels
Programmatic advertising will grow 31% in 2017, faster than all other digital channels, according to Zenith’s Programmatic Marketing Forecasts, published today....
read moreZenith forecasts 75% of internet use will be mobile in 2017
Mobile devices will account for 75% of global internet use next year, according to Zenith’s new Mobile Advertising Forecasts, published today....
read moreEdrington appoint Zenith as global media agency for its regional power brands
Following a competitive pitch, Zenith (part of Publicis Groupe) has been appointed as global media agency for Edrington’s Regional Power Brands,...
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Coty Appoints Publicis Media as Its Lead Agency Globally
Zenith to Lead the Assignment Spanning New Coty Portfolio* Coty has appointed Publicis Media as its lead media agency globally. Publicis...
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