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Press Releases

9th June 2017

Top 30 Global Media Owners 2017

Google and Facebook now control 20% of global adspend   Google and Facebook together accounted for 20% of global advertising expenditure...

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9th June 2017

Mitch Scharf Joins Zenith as Managing Director

Mitch Scharf Joins Zenith as Managing Director to Lead the Atlanta Office   Atlanta, May 1, 2017 – Mitch Scharf has...

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Mitch Scharf
9th June 2017

Mac Hagel Zenith West Coast Exec

Mac Hagel Rejoins Zenith as EVP to Run West Coast Operations in the U.S.   LOS ANGELES – Mac Hagel, rejoins...

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9th June 2017

Luxury adspend forecasts

US, China and Japan to drive recovery in luxury adspend   Expenditure on luxury advertising will rise by 2.9% in 2017,...

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19th December 2016

Zenith unveils 10 artificial intelligence trends for marketers

Zenith has unveiled 10 trends that show how artificial intelligence will help to power the consumer journey in 2017, driving engagement...

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5th December 2016

Social media ads to hit US$50bn in 2019, catching up with newspapers

Global advertising expenditure in social media will grow 72% between 2016 and 2019, rising from US$29bn to US$50bn, according to Zenith’s...

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28th November 2016

Programmatic ads to grow 31% in 2017, ahead of all other channels

Programmatic advertising will grow 31% in 2017, faster than all other digital channels, according to Zenith’s Programmatic Marketing Forecasts, published today....

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27th October 2016

Zenith forecasts 75% of internet use will be mobile in 2017

Mobile devices will account for 75% of global internet use next year, according to Zenith’s new Mobile Advertising Forecasts, published today....

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22nd September 2016

Edrington appoint Zenith as global media agency for its regional power brands

Following a competitive pitch, Zenith (part of Publicis Groupe) has been appointed as global media agency for Edrington’s Regional Power Brands,...

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16th September 2016

Coty Appoints Publicis Media as Its Lead Agency Globally

Zenith to Lead the Assignment Spanning New Coty Portfolio* Coty has appointed Publicis Media as its lead media agency globally. Publicis...

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