Digital’s share of media investment will continue to rise, with total online ad spend forecast to surpass $200bn next year, according...
read moreby Larissa Faw , Steve McClellan (@mp_mcclellan) Expect some moderate growth in advertising in 2018. That growth will be boosted in part by big events...
read moreby Alison Weissbrot // Monday, December 4th, 2017 – 1:00 am Digital advertising is growing, and big platforms like Google and Facebook continue to...
read moreYext ONWARD 17 Contextual marketing is about delivering the right content in the right moment. ONWARD 17 welcomed Tom Goodwin (EVP,...
read moreby Tom Goodwin Published on November 27, 2017 If I am honest, I don’t think a lot of innovation is done with...
read moreTwo thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, up from 59% in 2017, according...
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BY TOM GOODWIN NOVEMBER 13, 2017 PUBLICIS MEDIA ARCHIVES If a picture paints 1,000 words, how long will it take for Alexa to reel...
read moreBy Tom Goodwin, 02 November 2017 Tom Goodwin is the New York-based executive vice president and head of innovation at Zenith Media. A...
read moreBy Mark Sibborn, 23 October 2017 You are watching Sense 8 on Netflix and hear a track in a nightclub scene you love....
read moreIn 2018, 66% of individuals in 52 key countries* will own a smartphone, up from 63% in 2017 and 58% in...
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