Zenith And Manga: Total Ad Spend Growth May Be Soft, But Mobile, Search And Social Are Superstars by Kelly Liyakasa // Monday, June 19th, 2017 There’s no more US presidential election or splashy Summer...
Read moreCynopsisMedia Presents: Summer Lifestyle Special Report by Cathy Applefeld Olson Summer Lifestyle Special Report Whether it’s summer in the city or a holiday in the sun, the forecast is bright for...
Read moreHow LinkedIn became the ad industry’s favorite tool for self promotion by Tanya Dua on June 15, 2017 The rise of social media has thrust personal branding into the mainstream. And while many...
Read moreZenith’s Helen Lin named an Adweek Media All-Star! by Katie Richards As a leader in the digital media space, Helen Lin moves at 100 miles a minute—and texts even faster—so...
Read moreZenith retains a majority of media business in the U.S. for 21st Century Fox. by Alexandra Bruell Entertainment titan 21st Century Fox has selected a handful of media agencies to...
Read moreZenith’s Neil Vendetti, President, Investment, predicts high viewership for the Olympics. By Jon Lafayette NBC says its national ad sales for the Olympic Games from Rio have topped $1.2 billion. The number...
Read moreSpending on global advertising will grow by a better-than-expected 4.4 percent this year, led by the United States. Reporting by Kate Holton; Editing by Elaine Hardcastle LONDON (Reuters) – Spending...
Read moreJenny Sun, Supervisor, Zenith Programmatic, is a Cynopsis Rising Star Award winner and Tiffany Francis, SVP, Talent, is a Cynopsis HR Award winner! Many of the best and brightest in the...
Read moreZenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity, proposition and platforms. Led by Zenith’s Global Brand President, Vittorio Bonori, the move...
Read moreRetail is becoming a world of extremes. Brands either need to remove complexity and make the process as simple as possible, or add it in to create a “delightful” experience, says...
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