Press Releases Archives – Page 4 of 4

11th January 2016

CES 2016: Technology is enabling a super-connected consumer journey

Advances in data-driven technology are creating the foundations for a super-connected consumer journey, offering marketers new opportunities to create powerful, seamlessly integrated brand experiences. This is ZenithOptimedia’s key insight from the...

6th January 2016

ZenithOptimedia’s 2016 Trends: Empowering the Mobile Consumer

ZenithOptimedia has unveiled 10 trends that show how technology will enable consumers to become increasingly mobile in their behaviour, presenting new engagement opportunities for brands. Building on ZenithOptimedia’s recent research report...

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