Mitch Scharf Joins Zenith as Managing Director
Mitch Scharf Joins Zenith as Managing Director to Lead the Atlanta Office Atlanta, May 1, 2017 – Mitch Scharf has joined Zenith as Managing Director of its Atlanta office, in...
Read moreMac Hagel Zenith West Coast Exec
Mac Hagel Rejoins Zenith as EVP to Run West Coast Operations in the U.S. LOS ANGELES – Mac Hagel, rejoins Zenith as Executive Vice President, Managing Director – West. Mac...
Read moreLuxury adspend forecasts
US, China and Japan to drive recovery in luxury adspend Expenditure on luxury advertising will rise by 2.9% in 2017, recovering from a 0.5% contraction in 2016, according to the...
Read moreZenith unveils 10 artificial intelligence trends for marketers
Zenith has unveiled 10 trends that show how artificial intelligence will help to power the consumer journey in 2017, driving engagement opportunities and effectiveness for marketers. Artificial intelligence is the...
Read moreSocial media ads to hit US$50bn in 2019, catching up with newspapers
Global advertising expenditure in social media will grow 72% between 2016 and 2019, rising from US$29bn to US$50bn, according to Zenith’s new Advertising Expenditure Forecasts, published today. Social media advertising will...
Read moreProgrammatic ads to grow 31% in 2017, ahead of all other channels
Programmatic advertising will grow 31% in 2017, faster than all other digital channels, according to Zenith’s Programmatic Marketing Forecasts, published today. This report, which covers 41 key advertising markets, estimates that...
Read moreZenith forecasts 75% of internet use will be mobile in 2017
Mobile devices will account for 75% of global internet use next year, according to Zenith’s new Mobile Advertising Forecasts, published today. The mobile proportion of internet use has increased rapidly, from...
Read moreEdrington appoint Zenith as global media agency for its regional power brands
Following a competitive pitch, Zenith (part of Publicis Groupe) has been appointed as global media agency for Edrington’s Regional Power Brands, which include The Famous Grouse Blended Scotch Whisky, Cutty Sark...
Read moreCoty Appoints Publicis Media as Its Lead Agency Globally
Zenith to Lead the Assignment Spanning New Coty Portfolio* Coty has appointed Publicis Media as its lead media agency globally. Publicis Media’s Zenith will lead the assignment which will include the...
Read moreGlobal ad market strengthens despite Brexit vote
Global advertising expenditure will grow 4.4% this year to reach US$539bn, ahead of the 4.1% previously forecast in June, according to Zenith’s new Advertising Expenditure Forecasts, published today. Advertising expenditure will...
Read more
