Zenith
1. What is the Metaverse? While the official dictionary definition of the Metaverse is “a virtual-reality space in which users can interact with a computer-generated environment and other users,” at its simplest,...
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Zenith
At a recent Zenith-sponsored roundtable, comms experts discussed how brands and agencies are providing customers with seamless, high-value experiences. PARTICIPANTS Kelly Kavanagh, U.S. commerce media director, GSK Sarah Henry, VP, content,...
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Zenith
Putting Privacy First: Repairing Consumer Mistrust with Data Protection Practices In today’s climate, there is much debate over who should collect and “track” consumers online. As trust becomes the new currency,...
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