Zenith
Ad Age is marking Asian American and Native Hawaiian/Pacific Islander Heritage Month 2024 with our Honoring Creative Excellence package, for which we asked members of the AANHPI creative community to write...
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Zenith
We are so proud of Colleen Hotchkiss, President of Growth Practices at Zenith US, for being recognized by ADWEEK as a 2024 Media All-Star. This year, the 2024 Media All-Stars stand...
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Zenith
Congratulations to our very own Kathleen Dundas, President of Data Strategy & Analytics at Zenith US, for being honored as a Data Demystifier by AdMonsters & AdExchanger’s Top Women in Media...
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Zenith
Lauren Hanrahan, CEO of Zenith US, engaged in a lively conversation with Tom Denford, CEO of ID Comms, for their latest #MediaSnack MEETS episode. Lauren shares insights on the best things...
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Zenith
The global advertising market will continue to maintain its resilience and Zenith forecasts a 4.4% growth in global advertising expenditure for 2023, according to its latest Advertising Expenditure Forecasts, published today....
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Zenith
Zenith today announced that Emerson J Sosa Ponce has been named Executive Vice President, Cultural Convergence, a new role. As head of Zenith’s Cultural Convergence Practice, Emerson will provide clients with culture-first...
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Zenith
1. What is the Metaverse? While the official dictionary definition of the Metaverse is “a virtual-reality space in which users can interact with a computer-generated environment and other users,” at its simplest,...
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Zenith
At a recent Zenith-sponsored roundtable, comms experts discussed how brands and agencies are providing customers with seamless, high-value experiences. PARTICIPANTS Kelly Kavanagh, U.S. commerce media director, GSK Sarah Henry, VP, content,...
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Zenith
Putting Privacy First: Repairing Consumer Mistrust with Data Protection Practices In today’s climate, there is much debate over who should collect and “track” consumers online. As trust becomes the new currency,...
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