Win-Win: Ad-Supported Streaming Lowers Cost for Viewers, Sharpens Ad Targeting
Mediaweek panelists discuss the benefits for brands Everything old is new again, but it’s also better when it’s new. According to...
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Viewers Still Watch Linear TV and Addressable Ads Help Marketers Reach Them, Go Addressable Study Asserts
Despite cord-cutting and the rush of viewers to streaming, marketers will need to reach linear viewers and addressable advertising can help,...
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PUBLICIS GROUPE WINS ROCKET COMPANIES MEDIA BUSINESS
Under new CMO Jonathan Mildenhall, the company is unifying its portfolio of brands with a new agency roster Rocket Companies has...
read moreContextual AI Enables Advertisers to Craft Personalized Stories: Zenith’s Adam Hancox
In a fragmented media landscape, advertisers face significant challenges in delivering personalized stories to consumers. However, contextual AI offers a powerful...
read moreZenith’s Jackie Ling on Why Belonging Doesn’t Mean Assimilating
Ad Age is marking Asian American and Native Hawaiian/Pacific Islander Heritage Month 2024 with our Honoring Creative Excellence package, for which...
read moreColleen Hotchkiss Named ADWEEK’s Media All-Star
We are so proud of Colleen Hotchkiss, President of Growth Practices at Zenith US, for being recognized by ADWEEK as a...
read moreKathleen Dundas Named Top Women in Media & Tech
Congratulations to our very own Kathleen Dundas, President of Data Strategy & Analytics at Zenith US, for being honored as a...
read moreLauren Hanrahan, CEO of Zenith US, Joins an Episode of #MediaSnack MEETS
Lauren Hanrahan, CEO of Zenith US, engaged in a lively conversation with Tom Denford, CEO of ID Comms, for their latest...
read moreZenith Taps Magna’s Finnerty As Chief Investment Officer
Publicis Media’s Zenith unit has named Molly Finnerty Chief Investment Officer. Finnerty, who joins from executive vice president-strategic investment at IPG...
read moreZenith Reports a Consistent Global Ad Market with 4.4% Growth
The global advertising market will continue to maintain its resilience and Zenith forecasts a 4.4% growth in global advertising expenditure for...
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