Demand for media is rising in North America, Western Europe and Asia Pacific, so be on the look-out for media inflation. The true effects of political upheavals like Brexit will be...
Read moreZenith to Lead the Assignment Spanning New Coty Portfolio* Coty has appointed Publicis Media as its lead media agency globally. Publicis Media’s Zenith will lead the assignment which will include the...
Read moreGlobal advertising expenditure will grow 4.4% this year to reach US$539bn, ahead of the 4.1% previously forecast in June, according to Zenith’s new Advertising Expenditure Forecasts, published today. Advertising expenditure will...
Read moreMobile devices will overtake ‘fixed devices’ to become the main platform for viewing online video, according to Zenith’s Online Video Forecasts 2016. Consumers around the world will spend an average...
Read moreMobile will overtake desktop to become the primary internet advertising medium in 2017, a year earlier than previously forecast. According to Zenith’s new Advertising Expenditure Forecasts, published today, advertisers across the...
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