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news | 1st November 2024

Win-Win: Ad-Supported Streaming Lowers Cost for Viewers, Sharpens Ad Targeting

Mediaweek panelists discuss the benefits for brands Everything old is new again, but it’s also better when it’s new. According to the panelists speaking at the Tiers of Joy: How Ad-Supported...

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ZOProfile zinnia.gill
news | 15th August 2024

Viewers Still Watch Linear TV and Addressable Ads Help Marketers Reach Them, Go Addressable Study Asserts

Despite cord-cutting and the rush of viewers to streaming, marketers will need to reach linear viewers and addressable advertising can help, a new study from trade group Go Addressable said. Go...

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ZOProfile zinnia.gill
news | 1st August 2024

PUBLICIS GROUPE WINS ROCKET COMPANIES MEDIA BUSINESS

Under new CMO Jonathan Mildenhall, the company is unifying its portfolio of brands with a new agency roster Rocket Companies has appointed Publicis Groupe as its media agency of record following...

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ZOProfile zinnia.gill
news | 20th June 2024

Contextual AI Enables Advertisers to Craft Personalized Stories: Zenith’s Adam Hancox

In a fragmented media landscape, advertisers face significant challenges in delivering personalized stories to consumers. However, contextual AI offers a powerful solution by allowing advertisers to stitch together a wealth of...

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ZOProfile zinnia.gill
news | 25th September 2023

Zenith Taps Magna’s Finnerty As Chief Investment Officer

Publicis Media’s Zenith unit has named Molly Finnerty Chief Investment Officer. Finnerty, who joins from executive vice president-strategic investment at IPG Mediabrands Magna unit, previously held senior media investment positions at...

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