News – Zenith

22nd September 2016

Edrington appoint Zenith as global media agency for its regional power brands

Following a competitive pitch, Zenith (part of Publicis Groupe) has been appointed as global media agency for Edrington’s Regional Power Brands,...

16th September 2016

Zenith to Lead the Assignment Spanning New Coty Portfolio* Coty has appointed Publicis Media as its lead media agency globally. Publicis...

12th September 2016

Global advertising expenditure will grow 4.4% this year to reach US$539bn, ahead of the 4.1% previously forecast in June, according to...

11th August 2016

The amount of time people around the world devote to using mobile internet will increase by 27.7% this year, driving a...

11th August 2016

Mobile devices will overtake ‘fixed devices’ to become the main platform for viewing online video, according to Zenith’s Online Video Forecasts...

11th August 2016

Mobile will overtake desktop to become the primary internet advertising medium in 2017, a year earlier than previously forecast. According to...

8th June 2016

Leaving the European Union could cost the UK £70m in adspend growth each year – a total of £1bn by 2030...

18th April 2016

Nomad Foods Europe has appointed Zenith, part of Publicis Media, to manage its European media communications business – both offline and...

4th April 2016

The global ad market is on course for 4.6% growth this year, up from 3.9% growth last year, according to ZenithOptimedia’s...

4th April 2016

Publicis Media Unfolds Its Organisation Powered by Four Global Brands— Starcom, Zenith, Mediavest | Spark, and Optimedia | Blue 449 Appointments...