Why digital isn’t working
By Tom Goodwin – 02 October 2017 The fastest growing, and by far the largest media channel, in 2017 isn’t mobile or social, it’s...
read moreYoung Sheldon and The Good Doctor Are Among the New Fall Shows Buyers Like Most
But they won’t be watching 9JKL By Jason Lynch Ten Days in the Valley, The Good Doctor and Young Sheldon get a...
read moreThree Zenith US employees are honored as Cynopsis Rising Stars
Congratulations to Zenith’s own Cynopsis Rising Stars, who were honored during the 3rd annual Cynopsis Rising Star Awards. Meredith Nelson, Supervisor,...
read morePublicis Groupe’s Zenith and Moxie Hire Saatchi Vet Jennifer Randolph as Head of Talent
By Erik Oster on Sep. 14, 2017 Zenith U.S. and Moxie hired Jennifer Randolph as senior vice president of talent. Randolph will report jointly to...
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Zenith welcomes new Head of Talent, Jennifer Randolph
Zenith US and Moxie Jennifer Randolph has joined as senior vice president of talent, Zenith US and Moxie. Most recently working...
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One Year After Calling on Agency Partners to Be More Diverse, Verizon CMO Shares the Results
Diego Scotti on new hires and Verizon’s Ad Fellows program, which kicks off today By Katie Richards Verizon CMO talks diversity and...
read moreTom Goodwin: Ecommerce has been democratised – now anyone can sell anything
Anyone with a credit card and an idea can build an ecommerce businesss using low-cost global suppliers, knocking down the barriers...
read moreTom Goodwin, Zenith Media’s head of innovation, begins monthly column for The Drum
04 September 2017 Tom Goodwin, Zenith Media’s head of innovation Zenith Media’s executive vice president and head of innovation, Tom Goodwin...
read moreIn the new age of connectivity, digital is the oxygen advertisers need to survive
By Tom Goodwin // 04 September 2017 In 1964 when attempting to categorize pornography, the US supreme court justice John Potter famously declared...
read moreMobile Games Rethink Ads: Roadblock or Reward
By Sarah E. Needleman Published August 20, 2017 Four years after it stopped putting ads in its mobile videogames because it suspected...
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