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Media Coverage

4th December 2017

Agency Forecasts: Look For Growth In The 4%-5% Range Next Year

by Larissa Faw , Steve McClellan (@mp_mcclellan) Expect some moderate growth in advertising in 2018. That growth will be boosted in part by big events...

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4th December 2017

Zenith, Magna, GroupM: The Duopoly Will Capture Almost All Advertising Growth In 2018

by Alison Weissbrot // Monday, December 4th, 2017 – 1:00 am Digital advertising is growing, and big platforms like Google and Facebook continue to...

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28th November 2017

Heard at ONWARD: Contextual Marketing in the Intelligent Future

Yext ONWARD 17 Contextual marketing is about delivering the right content in the right moment. ONWARD 17 welcomed Tom Goodwin (EVP,...

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27th November 2017

What if the real disruptive innovation was simplicity?

by Tom Goodwin Published on November 27, 2017 If I am honest, I don’t think a lot of innovation is done with...

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13th November 2017

Hear What Voice Means for Brands

BY TOM GOODWIN  NOVEMBER 13, 2017 PUBLICIS MEDIA ARCHIVES If a picture paints 1,000 words, how long will it take for Alexa to reel...

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2nd November 2017

It’s time to break free from the digital ‘spiral of decline’ and get creative

By Tom Goodwin, 02 November 2017 Tom Goodwin is the New York-based executive vice president and head of innovation at Zenith Media. A...

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23rd October 2017

OK Google: how can you help innovate the shopper experience?

By Mark Sibborn, 23 October 2017 You are watching Sense 8 on Netflix and hear a track in a nightclub scene you love....

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16th October 2017

Global Smartphone Ownership Rising To 63%, Zenith Study Says

Mobile share of ad spending 26% in U.S.  By Jon Lafayette Worldwide smart-phone ownership, which is transforming the way advertisers communicate with...

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16th October 2017

Mobile Dominates Internet Ad Spend

by Larissa Faw , October 16 2017 Advertisers need to treat the internet not as mobile-first, but mobile-dominated. More than half (53%) of...

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4th October 2017

The Next Chapter in Reality.

by Tom Goodwin, Forbes Contributor Opinions expressed by Forbes Contributors are their own. Up until this point we’ve only ever known...

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