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ZenithMedia The ROI Agency

Media Coverage

27th November 2017

What if the real disruptive innovation was simplicity?

by Tom Goodwin Published on November 27, 2017 If I am honest, I don’t think a lot of innovation is done with...

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13th November 2017

Hear What Voice Means for Brands

BY TOM GOODWIN  NOVEMBER 13, 2017 PUBLICIS MEDIA ARCHIVES If a picture paints 1,000 words, how long will it take for Alexa to reel...

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2nd November 2017

It’s time to break free from the digital ‘spiral of decline’ and get creative

By Tom Goodwin, 02 November 2017 Tom Goodwin is the New York-based executive vice president and head of innovation at Zenith Media. A...

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23rd October 2017

OK Google: how can you help innovate the shopper experience?

By Mark Sibborn, 23 October 2017 You are watching Sense 8 on Netflix and hear a track in a nightclub scene you love....

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16th October 2017

Global Smartphone Ownership Rising To 63%, Zenith Study Says

Mobile share of ad spending 26% in U.S.  By Jon Lafayette Worldwide smart-phone ownership, which is transforming the way advertisers communicate with...

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16th October 2017

Mobile Dominates Internet Ad Spend

by Larissa Faw , October 16 2017 Advertisers need to treat the internet not as mobile-first, but mobile-dominated. More than half (53%) of...

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4th October 2017

The Next Chapter in Reality.

by Tom Goodwin, Forbes Contributor Opinions expressed by Forbes Contributors are their own. Up until this point we’ve only ever known...

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2nd October 2017

WATCH: Our CEO Sean Reardon chats with LinkedIn about why retaining talent was a trend at Advertising Week

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2nd October 2017

Why digital isn’t working

By Tom Goodwin – 02 October 2017 The fastest growing, and by far the largest media channel, in 2017 isn’t mobile or social, it’s...

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26th September 2017

Young Sheldon and The Good Doctor Are Among the New Fall Shows Buyers Like Most

But they won’t be watching 9JKL By Jason Lynch Ten Days in the Valley, The Good Doctor and Young Sheldon get a...

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