Agency Forecasts: Look For Growth In The 4%-5% Range Next Year
by Larissa Faw , Steve McClellan (@mp_mcclellan) Expect some moderate growth in advertising in 2018. That growth will be boosted in part by big events...
read moreZenith, Magna, GroupM: The Duopoly Will Capture Almost All Advertising Growth In 2018
by Alison Weissbrot // Monday, December 4th, 2017 – 1:00 am Digital advertising is growing, and big platforms like Google and Facebook continue to...
read moreHeard at ONWARD: Contextual Marketing in the Intelligent Future
Yext ONWARD 17 Contextual marketing is about delivering the right content in the right moment. ONWARD 17 welcomed Tom Goodwin (EVP,...
read moreWhat if the real disruptive innovation was simplicity?
by Tom Goodwin Published on November 27, 2017 If I am honest, I don’t think a lot of innovation is done with...
read moreHear What Voice Means for Brands
BY TOM GOODWIN NOVEMBER 13, 2017 PUBLICIS MEDIA ARCHIVES If a picture paints 1,000 words, how long will it take for Alexa to reel...
read moreIt’s time to break free from the digital ‘spiral of decline’ and get creative
By Tom Goodwin, 02 November 2017 Tom Goodwin is the New York-based executive vice president and head of innovation at Zenith Media. A...
read moreOK Google: how can you help innovate the shopper experience?
By Mark Sibborn, 23 October 2017 You are watching Sense 8 on Netflix and hear a track in a nightclub scene you love....
read moreGlobal Smartphone Ownership Rising To 63%, Zenith Study Says
Mobile share of ad spending 26% in U.S. By Jon Lafayette Worldwide smart-phone ownership, which is transforming the way advertisers communicate with...
read moreMobile Dominates Internet Ad Spend
by Larissa Faw , October 16 2017 Advertisers need to treat the internet not as mobile-first, but mobile-dominated. More than half (53%) of...
read moreThe Next Chapter in Reality.
by Tom Goodwin, Forbes Contributor Opinions expressed by Forbes Contributors are their own. Up until this point we’ve only ever known...
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