Zenith, Magna, GroupM: The Duopoly Will Capture Almost All Advertising Growth In 2018
by Alison Weissbrot // Monday, December 4th, 2017 – 1:00 am Digital advertising is growing, and big platforms like Google and Facebook continue to...
read moreby Alison Weissbrot // Monday, December 4th, 2017 – 1:00 am Digital advertising is growing, and big platforms like Google and Facebook continue to...
read moreYext ONWARD 17 Contextual marketing is about delivering the right content in the right moment. ONWARD 17 welcomed Tom Goodwin (EVP,...
read moreby Tom Goodwin Published on November 27, 2017 If I am honest, I don’t think a lot of innovation is done with...
read moreBY TOM GOODWIN NOVEMBER 13, 2017 PUBLICIS MEDIA ARCHIVES If a picture paints 1,000 words, how long will it take for Alexa to reel...
read moreBy Tom Goodwin, 02 November 2017 Tom Goodwin is the New York-based executive vice president and head of innovation at Zenith Media. A...
read moreBy Mark Sibborn, 23 October 2017 You are watching Sense 8 on Netflix and hear a track in a nightclub scene you love....
read moreMobile share of ad spending 26% in U.S. By Jon Lafayette Worldwide smart-phone ownership, which is transforming the way advertisers communicate with...
read moreby Larissa Faw , October 16 2017 Advertisers need to treat the internet not as mobile-first, but mobile-dominated. More than half (53%) of...
read moreby Tom Goodwin, Forbes Contributor Opinions expressed by Forbes Contributors are their own. Up until this point we’ve only ever known...
read more