ZENITH APPOINTS EMERSON J SOSA PONCE TO LEAD CULTURAL CONVERGENCE PRACTICE
Zenith today announced that Emerson J Sosa Ponce has been named Executive Vice President, Cultural Convergence, a new role. As head of...
read moreYou’ve Already Been to the Metaverse
1. What is the Metaverse? While the official dictionary definition of the Metaverse is “a virtual-reality space in which users can interact...
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The Intersection of Content & Commerce
At a recent Zenith-sponsored roundtable, comms experts discussed how brands and agencies are providing customers with seamless, high-value experiences. PARTICIPANTS Kelly...
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Ethics Around Personal Identity
Putting Privacy First: Repairing Consumer Mistrust with Data Protection Practices In today’s climate, there is much debate over who should collect...
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Is Iran The Next Big Opportunity Among Rising Ad Markets?
By Larissa Faw, MediaPost Over the next three years, Iran will add more ad dollars than any of the other countries...
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Making sense of 2018 – what could technology bring?
By Tom Goodwin – 12 December 2017 Touching 2018 I’m very lucky, I’ve spent many months traveling the world, listening and observing. You...
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2018 is The Year Autoplay Video With Sound Dies
By George Slefo. Published on December 13, 2017. Credit: courtneyk/iStock Mark it on your calendar: Come early 2018, autoplay video with sound will be...
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Zenith Forecasts Drop In TV Ad Spending in U.S.
Media buyer Zenith expects advertising spending on TV in the U.S. to fall 0.4% to $68.2 billion in 2018. According to...
read moreGroupM and Zenith forecast digital’s continued rise, along with growing dominance of Facebook and Google
Digital’s share of media investment will continue to rise, with total online ad spend forecast to surpass $200bn next year, according...
read moreAgency Forecasts: Look For Growth In The 4%-5% Range Next Year
by Larissa Faw , Steve McClellan (@mp_mcclellan) Expect some moderate growth in advertising in 2018. That growth will be boosted in part by big events...
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