You’ve Already Been to the Metaverse
1. What is the Metaverse? While the official dictionary definition of the Metaverse is “a virtual-reality space in which users can interact...
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The Intersection of Content & Commerce
At a recent Zenith-sponsored roundtable, comms experts discussed how brands and agencies are providing customers with seamless, high-value experiences. PARTICIPANTS Kelly...
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Ethics Around Personal Identity
Putting Privacy First: Repairing Consumer Mistrust with Data Protection Practices In today’s climate, there is much debate over who should collect...
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Is Iran The Next Big Opportunity Among Rising Ad Markets?
By Larissa Faw, MediaPost Over the next three years, Iran will add more ad dollars than any of the other countries...
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Making sense of 2018 – what could technology bring?
By Tom Goodwin – 12 December 2017 Touching 2018 I’m very lucky, I’ve spent many months traveling the world, listening and observing. You...
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2018 is The Year Autoplay Video With Sound Dies
By George Slefo. Published on December 13, 2017. Credit: courtneyk/iStock Mark it on your calendar: Come early 2018, autoplay video with sound will be...
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Zenith USA’s own Tom Goodwin is the #1 Voice in Marketing & Social Media on LinkedIn
LinkedIn Top Voices 2017: Marketing & Social Media These are the 10 must-know professionals examining everything from animojis to brand image....
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Tom Goodwin Talks Personalized Ads for LinkedIn Presents the Future: B2B Marketing Edition
"We're going to see much more personal, much more rich, much more intimate data – then we're going to combine that...
read moreZenith Forecasts Drop In TV Ad Spending in U.S.
Media buyer Zenith expects advertising spending on TV in the U.S. to fall 0.4% to $68.2 billion in 2018. According to...
read moreGroupM and Zenith forecast digital’s continued rise, along with growing dominance of Facebook and Google
Digital’s share of media investment will continue to rise, with total online ad spend forecast to surpass $200bn next year, according...
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