ZENITH APPOINTS EMERSON J SOSA PONCE TO LEAD CULTURAL CONVERGENCE PRACTICE
Zenith today announced that Emerson J Sosa Ponce has been named Executive Vice President, Cultural Convergence, a new role. As head of...
read moreZenith today announced that Emerson J Sosa Ponce has been named Executive Vice President, Cultural Convergence, a new role. As head of...
read more1. What is the Metaverse? While the official dictionary definition of the Metaverse is “a virtual-reality space in which users can interact...
read moreAt a recent Zenith-sponsored roundtable, comms experts discussed how brands and agencies are providing customers with seamless, high-value experiences. PARTICIPANTS Kelly...
read morePutting Privacy First: Repairing Consumer Mistrust with Data Protection Practices In today’s climate, there is much debate over who should collect...
read moreBy Larissa Faw, MediaPost Over the next three years, Iran will add more ad dollars than any of the other countries...
read moreBy Tom Goodwin – 12 December 2017 Touching 2018 I’m very lucky, I’ve spent many months traveling the world, listening and observing. You...
read moreBy George Slefo. Published on December 13, 2017. Credit: courtneyk/iStock Mark it on your calendar: Come early 2018, autoplay video with sound will be...
read moreMedia buyer Zenith expects advertising spending on TV in the U.S. to fall 0.4% to $68.2 billion in 2018. According to...
read moreDigital’s share of media investment will continue to rise, with total online ad spend forecast to surpass $200bn next year, according...
read moreby Larissa Faw , Steve McClellan (@mp_mcclellan) Expect some moderate growth in advertising in 2018. That growth will be boosted in part by big events...
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