Is Iran The Next Big Opportunity Among Rising Ad Markets?
By Larissa Faw, MediaPost Over the next three years, Iran will add more ad dollars than any of the other countries...
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Making sense of 2018 – what could technology bring?
By Tom Goodwin – 12 December 2017 Touching 2018 I’m very lucky, I’ve spent many months traveling the world, listening and observing. You...
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2018 is The Year Autoplay Video With Sound Dies
By George Slefo. Published on December 13, 2017. Credit: courtneyk/iStock Mark it on your calendar: Come early 2018, autoplay video with sound will be...
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Zenith USA’s own Tom Goodwin is the #1 Voice in Marketing & Social Media on LinkedIn
LinkedIn Top Voices 2017: Marketing & Social Media These are the 10 must-know professionals examining everything from animojis to brand image....
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Tom Goodwin Talks Personalized Ads for LinkedIn Presents the Future: B2B Marketing Edition
"We're going to see much more personal, much more rich, much more intimate data – then we're going to combine that...
read moreZenith Forecasts Drop In TV Ad Spending in U.S.
Media buyer Zenith expects advertising spending on TV in the U.S. to fall 0.4% to $68.2 billion in 2018. According to...
read moreGroupM and Zenith forecast digital’s continued rise, along with growing dominance of Facebook and Google
Digital’s share of media investment will continue to rise, with total online ad spend forecast to surpass $200bn next year, according...
read moreAgency Forecasts: Look For Growth In The 4%-5% Range Next Year
by Larissa Faw , Steve McClellan (@mp_mcclellan) Expect some moderate growth in advertising in 2018. That growth will be boosted in part by big events...
read moreZenith, Magna, GroupM: The Duopoly Will Capture Almost All Advertising Growth In 2018
by Alison Weissbrot // Monday, December 4th, 2017 – 1:00 am Digital advertising is growing, and big platforms like Google and Facebook continue to...
read moreHeard at ONWARD: Contextual Marketing in the Intelligent Future
Yext ONWARD 17 Contextual marketing is about delivering the right content in the right moment. ONWARD 17 welcomed Tom Goodwin (EVP,...
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