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Media Coverage

21st January 2018

Is Iran The Next Big Opportunity Among Rising Ad Markets?

By Larissa Faw, MediaPost Over the next three years, Iran will add more ad dollars than any of the other countries...

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18th December 2017

Making sense of 2018 – what could technology bring?

By Tom Goodwin – 12 December 2017   Touching 2018 I’m very lucky, I’ve spent many months traveling the world, listening and observing. You...

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13th December 2017

2018 is The Year Autoplay Video With Sound Dies

 By George Slefo. Published on December 13, 2017. Credit: courtneyk/iStock Mark it on your calendar: Come early 2018, autoplay video with sound will be...

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12th December 2017

Zenith USA’s own Tom Goodwin is the #1 Voice in Marketing & Social Media on LinkedIn

LinkedIn Top Voices 2017: Marketing & Social Media These are the 10 must-know professionals examining everything from animojis to brand image....

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10th December 2017

Tom Goodwin Talks Personalized Ads for LinkedIn Presents the Future: B2B Marketing Edition

"We're going to see much more personal, much more rich, much more intimate data – then we're going to combine that...

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4th December 2017

Zenith Forecasts Drop In TV Ad Spending in U.S.

Media buyer Zenith expects advertising spending on TV in the U.S. to fall 0.4% to $68.2 billion in 2018. According to...

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4th December 2017

GroupM and Zenith forecast digital’s continued rise, along with growing dominance of Facebook and Google

Digital’s share of media investment will continue to rise, with total online ad spend forecast to surpass $200bn next year, according...

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4th December 2017

Agency Forecasts: Look For Growth In The 4%-5% Range Next Year

by Larissa Faw , Steve McClellan (@mp_mcclellan) Expect some moderate growth in advertising in 2018. That growth will be boosted in part by big events...

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4th December 2017

Zenith, Magna, GroupM: The Duopoly Will Capture Almost All Advertising Growth In 2018

by Alison Weissbrot // Monday, December 4th, 2017 – 1:00 am Digital advertising is growing, and big platforms like Google and Facebook continue to...

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28th November 2017

Heard at ONWARD: Contextual Marketing in the Intelligent Future

Yext ONWARD 17 Contextual marketing is about delivering the right content in the right moment. ONWARD 17 welcomed Tom Goodwin (EVP,...

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