Morris Martin has been appointed EVP of Data, Intelligence, Technology and Engineering for Zenith, Moxie and MRY. Martin is responsible for setting the overall strategic vision for the team’s data and technology practice. He oversees product development and the expansion of data and technology capabilities in the U.S., as well as enable client decisions with platforms, people and process at the center. Martin reports to Kathleen Dundas, President of Data Strategy and Technology for Zenith, Moxie and MRY.
With more than 15 years’ experience in digital media and advertising, Martin has launched market-leading data products, including multi-touch attribution, location & foot traffic intelligence and cross-device linkage for such brands as Verizon, Samsung and The Home Depot. Prior to joining Zenith, Moxie and MRY, Martin served as Head of Data Strategy and Monetization at SITO, where he led global data strategy and monetization.
“I am thrilled to have Morris join the team and to be working with him again,” said Dundas. “His depth of experience and perspective will take our people, products and approaches to the next level, relentlessly focused on growth.”
Martin serves as an agency visionary and deployment lead on how data can be implemented for client business growth His drive to understand client challenges and unique sense of innovation in the data and tech space is imperative in this role. He also partners with research, analytics and development teams to build on the platforms and processes that exist today and continue to innovate for the future.
“Moxie has a strong footprint in Atlanta, and it’s a huge growth market for Zenith and MRY,” said Martin. “Data is the backbone to any successful marketing initiative, and I’m excited to not only work alongside some of the most talented people in the industry, but help deliver the best business results for our clients.”