Working for Zenith for over 16 years, Neil Vendetti has been often recognized for successfully identifying and developing campaigns tailored for very distinct and hard-to-reach target consumers. Neil’s innovative outlook and track record for success knows no limits. When he took over Zenith’s National Video group, Neil implemented several structural changes to the team, expanding the roles and responsibilities to meet what he identified as the future of National Broadcast. The National Broadcast department became the National Video department and under Neil’s leadership, Zenith now negotiates top-tier online video alongside its broadcast buys, enabling the agency to better serve clients and better deliver ROI.
Prior to his role as President of Investment, Neil worked on the Toyota Motor Sales team, as Executive Vice President, Managing Director of National Video Activation, and has served as a career counseling ambassador at his alma mater, Bucknell University, helping to educate students about the media industry.