Linda Fitzsimmons has shaped an agency transformation that has positioned Zenith at the forefront of an ever-shifting industry. During her first nine years at Zenith, Linda was an integral part of the Zenith Strategy Team where she led planning for top clients. She was also a strong voice behind thought leadership of the LIVE ROI planning approach. In her current role as President, Operations, Linda is working vigorously to train the Zenith talent, and restructure teams with a laser focus on integrating planning, analytics and investment teams. Her experience has taught her the value in adaptability, thoroughness and precision; traits that she aims to pass on to all those she trains and works with. Prior to joining Zenith in 2004, Linda held roles at AT&T’s Consumer Division, where she directed the media planning and execution across general market, direct response and multicultural agencies.