In his current role as President of Content at Zenith, Brent Poer leads Zenith’s content practice to deliver business solutions for a wide array of client challenges and opportunities. With a wealth of experience creating award winning content for major marketers, including multiple Cannes Lions and Effie Awards, Brent brings his expertise to Zenith to bolster its content capabilities in an effort to become the best business partner possible for its clients. Brent focuses on strategically evaluating the opportunities for a client to bolster their messaging to create unique, performance-driven programs and narratives in line with overall brand strategies.
Formerly President, LiquidThread North America, Brent oversaw SMG’s digitally-led content creation unit, which produces content for some of the world’s leading marketers including P&G, Walmart, Kraft, and Microsoft. In this role, Brent led the creative and operational aspects of LiquidThread, including oversight of its 65-person team of content producers in North America. As a result of Brent’s leadership and impact, SMG was awarded a Gold Cannes Lion in Branded Entertainment, the only media agency to win in this category, for LiquidThread’s work with Kraft Wheat Thins and “The Colbert Report.”
Previously, as Managing Director of MediaVest Los Angeles, Brent oversaw the West Coast operation including client relations, its product, and planning and buying services for a diverse roster including Comcast Entertainment, Mattel, THQ, Public Storage and others. In this role, Brent also served as the West Coast lead of LiquidThread, where he produced a number of industry firsts, including “TV to Bing About” in 2011, the first advertising program to take over a network’s slogan and integrate network talent, in partnership with Microsoft and the CW.
With more than 20 years of media and content creation experience, Brent is powerhouse content producer.
Prior to joining SMG on the West Coast, Brent served as General Manager of the WB.com, where he launched the online entertainment property and oversaw all creative, business and operational aspects. Before working at WB.com, Brent spent four years at MediaVest, building connectivetissue, LiquidThread’s predecessor, overseeing its talent and production across 100+ client brands, and producing industry firsts like CWNow, a TV incubator for new ad formats, “The Poocherellis,” a 90-second sitcom for Febreze, and creating popular content like “My Life as a CoverGirl” and the Emmy-nominated Dove Chocolate Channel.
Prior, Brent worked as VP of Marketing at Lifetime, where he led integrated programs for numerous clients including P&G. He began his career at Reebok as a producer of video and TV content.