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ZENITH APPOINTS EMERSON J SOSA PONCE TO LEAD CULTURAL CONVERGENCE PRACTICE
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You’ve Already Been to the Metaverse
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The Intersection of Content & Commerce
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Ethics Around Personal Identity
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Is Iran The Next Big Opportunity Among Rising Ad Markets?
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Iran leads adspend growth in Zenith’s 30 rising markets
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Making sense of 2018 – what could technology bring?
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2018 is The Year Autoplay Video With Sound Dies
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Digital ROI catches up with fast-growing digital adspend
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Zenith Forecasts Drop In TV Ad Spending in U.S.
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GroupM and Zenith forecast digital’s continued rise, along with growing dominance of Facebook and Google
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Agency Forecasts: Look For Growth In The 4%-5% Range Next Year
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Zenith, Magna, GroupM: The Duopoly Will Capture Almost All Advertising Growth In 2018
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Heard at ONWARD: Contextual Marketing in the Intelligent Future
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What if the real disruptive innovation was simplicity?
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67% of digital display to be sold programmatically by 2019
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Hear What Voice Means for Brands
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It’s time to break free from the digital ‘spiral of decline’ and get creative