zinnia.gill
Mediaweek panelists discuss the benefits for brands Everything old is new again, but it’s also better when it’s new. According to the panelists speaking at the Tiers of Joy: How Ad-Supported...
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zinnia.gill
Despite cord-cutting and the rush of viewers to streaming, marketers will need to reach linear viewers and addressable advertising can help, a new study from trade group Go Addressable said. Go...
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zinnia.gill
Under new CMO Jonathan Mildenhall, the company is unifying its portfolio of brands with a new agency roster Rocket Companies has appointed Publicis Groupe as its media agency of record following...
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zinnia.gill
In a fragmented media landscape, advertisers face significant challenges in delivering personalized stories to consumers. However, contextual AI offers a powerful solution by allowing advertisers to stitch together a wealth of...
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zinnia.gill
Publicis Media’s Zenith unit has named Molly Finnerty Chief Investment Officer. Finnerty, who joins from executive vice president-strategic investment at IPG Mediabrands Magna unit, previously held senior media investment positions at...
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