Jonathan Barnard Head of Forecasting
Zenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity, proposition and platforms. Led by Zenith’s Global Brand President, Vittorio Bonori, the move...
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Jonathan Barnard Head of Forecasting
Google and Facebook together accounted for 20% of global advertising expenditure across all media in 2016, up from 11% in 2012, according to the new edition of Zenith’s Top Thirty Global...
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Jonathan Barnard Head of Forecasting
Expenditure on luxury advertising will rise by 2.9% in 2017, recovering from a 0.5% contraction in 2016, according to the new edition of Zenith’s Luxury Advertising Expenditure Forecasts, published today. The...
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Jonathan Barnard Head of Forecasting
Global internet advertising expenditure will grow 13% to reach US$205bn in 2017, according to Zenith’s new Advertising Expenditure Forecasts, published today. Internet advertising will attract 36.9% of all advertising expenditure, up...
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Jonathan Barnard Head of Forecasting
Our colleagues at Publicis Media have released a Trends and Insights report on last week’s Mobile World Congress in Barcelona. With nearly 110,000 attendees this year, Mobile World Congress is the...
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Jonathan Barnard Head of Forecasting
Zenith has published the second edition of its Global Intelligence magazine, which provides data, insights and commentary on key areas of media communications. Published quarterly, Global Intelligence leads with a summary...
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Jonathan Barnard Head of Forecasting
Global advertising expenditure in social media will grow 72% between 2016 and 2019, rising from US$29bn to US$50bn, according to Zenith’s new Advertising Expenditure Forecasts, published today. Social media advertising will...
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Jonathan Barnard Head of Forecasting
Programmatic advertising will grow 31% in 2017, faster than all other digital channels, according to Zenith’s Programmatic Marketing Forecasts, published today. This report, which covers 41 key advertising markets, estimates that...
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Jonathan Barnard Head of Forecasting
Mobile devices will account for 75% of global internet use next year, according to Zenith’s new Mobile Advertising Forecasts, published today. The mobile proportion of internet use has increased rapidly, from...
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Jonathan Barnard Head of Forecasting
Demand for media is rising in North America, Western Europe and Asia Pacific, so be on the look-out for media inflation. The true effects of political upheavals like Brexit will be...
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