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ArchiveHeidi Pomfret

ZOProfile Icon Heidi Pomfret
news | 19th December 2016

Zenith unveils 10 artificial intelligence trends for marketers

Zenith has unveiled 10 trends that show how artificial intelligence will help to power the consumer journey in 2017, driving engagement opportunities and effectiveness for marketers.   Artificial intelligence is the...

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ZOProfile Icon Heidi Pomfret
news | 12th October 2016

Zenith Launches Insights Magazine

  As the global leader in global advertising forecasting, Zenith has launched a new magazine product to provide marketers with an essential update on global adspend trends, developments in marketing technology,...

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ZOProfile Icon Heidi Pomfret
news | 22nd September 2016

Edrington appoint Zenith as global media agency for its regional power brands

Following a competitive pitch, Zenith (part of Publicis Groupe) has been appointed as global media agency for Edrington’s Regional Power Brands, which include The Famous Grouse Blended Scotch Whisky, Cutty Sark...

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ZOProfile Icon Heidi Pomfret
news | 16th September 2016

Coty Appoints Publicis Media as Its Lead Agency Globally

Zenith to Lead the Assignment Spanning New Coty Portfolio* Coty has appointed Publicis Media as its lead media agency globally. Publicis Media’s Zenith will lead the assignment which will include the...

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ZOProfile Icon Heidi Pomfret
news | 12th September 2016

Global ad market strengthens despite Brexit vote

Global advertising expenditure will grow 4.4% this year to reach US$539bn, ahead of the 4.1% previously forecast in June, according to Zenith’s new Advertising Expenditure Forecasts, published today. Advertising expenditure will...

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ZOProfile Icon Heidi Pomfret
news | 11th August 2016

Mobile internet consumption to grow 28% in 2016

The amount of time people around the world devote to using mobile internet will increase by 27.7% this year, driving a 1.4% increase in overall media consumption, according to Zenith’s Media...

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ZOProfile Icon Heidi Pomfret
news | 11th August 2016

Mobile: the main platform for online video in 2016

Mobile devices will overtake ‘fixed devices’ to become the main platform for viewing online video, according to Zenith’s Online Video Forecasts 2016.   Consumers around the world will spend an average...

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ZOProfile Icon Heidi Pomfret
news | 11th August 2016

Mobile Internet Advertising to Overtake Desktop in 2017

Mobile will overtake desktop to become the primary internet advertising medium in 2017, a year earlier than previously forecast. According to Zenith’s new Advertising Expenditure Forecasts, published today, advertisers across the...

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ZOProfile Icon Heidi Pomfret
news | 18th April 2016

Nomad Foods Europe appoints Zenith as European agency

Nomad Foods Europe has appointed Zenith, part of Publicis Media, to manage its European media communications business – both offline and online – replacing the incumbents Havas Media, Initiative, Virta and...

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ZOProfile Icon Heidi Pomfret
news | 4th April 2016

Global adspend to accelerate in 2016 despite economic headwinds

The global ad market is on course for 4.6% growth this year, up from 3.9% growth last year, according to ZenithOptimedia’s new Advertising Expenditure Forecasts, published today. Global advertising expenditure will...

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