Zenith has unveiled 10 trends that show how artificial intelligence will help to power the consumer journey in 2017, driving engagement opportunities and effectiveness for marketers. Artificial intelligence is the...
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As the global leader in global advertising forecasting, Zenith has launched a new magazine product to provide marketers with an essential update on global adspend trends, developments in marketing technology,...
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Following a competitive pitch, Zenith (part of Publicis Groupe) has been appointed as global media agency for Edrington’s Regional Power Brands, which include The Famous Grouse Blended Scotch Whisky, Cutty Sark...
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Zenith to Lead the Assignment Spanning New Coty Portfolio* Coty has appointed Publicis Media as its lead media agency globally. Publicis Media’s Zenith will lead the assignment which will include the...
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Global advertising expenditure will grow 4.4% this year to reach US$539bn, ahead of the 4.1% previously forecast in June, according to Zenith’s new Advertising Expenditure Forecasts, published today. Advertising expenditure will...
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The amount of time people around the world devote to using mobile internet will increase by 27.7% this year, driving a 1.4% increase in overall media consumption, according to Zenith’s Media...
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Mobile devices will overtake ‘fixed devices’ to become the main platform for viewing online video, according to Zenith’s Online Video Forecasts 2016. Consumers around the world will spend an average...
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Mobile will overtake desktop to become the primary internet advertising medium in 2017, a year earlier than previously forecast. According to Zenith’s new Advertising Expenditure Forecasts, published today, advertisers across the...
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Nomad Foods Europe has appointed Zenith, part of Publicis Media, to manage its European media communications business – both offline and online – replacing the incumbents Havas Media, Initiative, Virta and...
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The global ad market is on course for 4.6% growth this year, up from 3.9% growth last year, according to ZenithOptimedia’s new Advertising Expenditure Forecasts, published today. Global advertising expenditure will...
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