Bonnie Jordan
Leaving the European Union could cost the UK £70m in adspend growth each year – a total of £1bn by 2030 – according to new analysis by Zenith. This damage would...
Read more
Bonnie Jordan
Blue 449, part of the ZenithOptimedia group, has opened its eighth network office with the launch of the agency in the UAE. This follows the global launch of the Blue 449...
Read more
Bonnie Jordan
Blue 449, part of the ZenithOptimedia Group, has opened its seventh network office with the launch of the agency in Spain. This follows the global launch of Blue 449 in March...
Read more
Bonnie Jordan
Advances in data-driven technology are creating the foundations for a super-connected consumer journey, offering marketers new opportunities to create powerful, seamlessly integrated brand experiences. This is ZenithOptimedia’s key insight from the...
Read more
Bonnie Jordan
ZenithOptimedia has unveiled 10 trends that show how technology will enable consumers to become increasingly mobile in their behaviour, presenting new engagement opportunities for brands. Building on ZenithOptimedia’s recent research report...
Read more
