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ZOProfile Icon Bonnie Jordan
news | 8th June 2016

BREXIT COULD COST UK ADVERTISING MARKET £1BN BY 2030

Leaving the European Union could cost the UK £70m in adspend growth each year – a total of £1bn by 2030 – according to new analysis by Zenith. This damage would...

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ZOProfile Icon Bonnie Jordan
news | 28th January 2016

Blue 449 launches first network office in the Middle East

Blue 449, part of the ZenithOptimedia group, has opened its eighth network office with the launch of the agency in the UAE. This follows the global launch of the Blue 449...

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ZOProfile Icon Bonnie Jordan
news | 21st January 2016

Blue 449 global rollout increases pace with agency launch in Spain

Blue 449, part of the ZenithOptimedia Group, has opened its seventh network office with the launch of the agency in Spain. This follows the global launch of Blue 449 in March...

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ZOProfile Icon Bonnie Jordan
news | 11th January 2016

CES 2016: Technology is enabling a super-connected consumer journey

Advances in data-driven technology are creating the foundations for a super-connected consumer journey, offering marketers new opportunities to create powerful, seamlessly integrated brand experiences. This is ZenithOptimedia’s key insight from the...

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ZOProfile Icon Bonnie Jordan
news | 6th January 2016

ZenithOptimedia’s 2016 Trends: Empowering the Mobile Consumer

ZenithOptimedia has unveiled 10 trends that show how technology will enable consumers to become increasingly mobile in their behaviour, presenting new engagement opportunities for brands. Building on ZenithOptimedia’s recent research report...

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